Strega Limoncello is great Italian spirit. There are two different markets for this product: International and Italian.
For the International market, the client wanted the packaging to show that the product is of high quality and authentically “Sorrento” style. We made a combination of typography and illustrations that resemble a lemon tree. Combining both script and condensed serif font, we aimed to show both modern and traditional aspects. For the other market, we designed something more playful. Capturing the seaside cliff of Sorrento coast, we illustrated the summer mood with simple graphics in order to attract a niche group of customers.
Creativa has been entrusted by Strega on a variety of other packaging projects. We understand the liqueur market in both Europe and North America.