Did you know that the logo designed “pro bono” by Milton Glaser in 1977 for a tourist-friendly campaign promoting New York City, when the city was going through hard times, it still generates more than $30 million a year in official merchandise such as mugs and t-shirts? This is probably one of the most recognizable logo of the history of design and his simplicity played an important role in the diffusion of this logotype.

Today, after more than 40 years, the logo is used by the New York State for their promotional campaigns offline and online, like ILoveNY.com

I Love NY

You can read more about the history of the “I love New York” logo and the designer Milton Glaser, which at the time of the New York branding campaign already designed the Bob Dylan’s portrait included in the singer’s Greatest Hits album.

Milton Glaser
Milton Glaser