“That’s because one way or the other, today every business is a digital business.” – Larry Downes, Big Bang Disruption.
With Downes’ approach our client founded dFloater: a service agency based in Switzerland that offers consultancies and tools to simplify the transition to the digital economy for companies at a global level.
The name dFloater is a port-manteau between the “d” standing for digital and the word “floater” which is surfing maneuver related to agility and quickness. On that base Creativa developed dFloater logo and brand identity.
