Branding, Web Design

San Michele Organic • Forever Organic Farmers

Our team designed and developed a clean and dynamic e-commerce website for the US market for Fattoria San Michele a Torri an iconic organic farm of the Florence hills. We created a platform that allows shoppers to get to know San Michele’s products and to buy them directly in USD with shipping costs included. We wanted to name the project San Michele Organic in order to stress of the “organic” component of the farm’s products and we made it clear with a slight revamp of San Michele’s original logo. We decided to side the platform logo with a 100% organic seal loosely based on USFDA organic seal since the website target is the US market, the users are already familiar with that type of seals, different than the ones used in the European Community.

Fattoria San Michele a Torri has been producing great Wines, Extra virgin Olive Oil and other delicacies since the 1500’s, the farm is located in the heart of the Chianti hills, not far from Florence. All of these products are authentic specialties and a genuine result of 100% organic farming.