Hillcrest is a Real Estate Investment group based in Southern California. The client has a clear idea who their target audience is. We helped them in the whole branding process from the company name to the brand identity. Then we designed and developed their corporate website
The Hillcrest logo icon is a combination of a letter ‘H’ and a building in perspective. Using black and dark grey as corporate colors, the logo manifests strength and sophistication, traits that our client wished to stress.