Gen Z Counseling is a consulting firm that helps families and children of the digital native generation to define their own academic and professional career strategy, starting from their dreams and expectations. Time is a critical dimension in the path of defining one’s career. Gen Z support, which can be activated in different steps of the path, helps to optimize the time needed. Gen Z Counseling helps to choose and plan access to universities, to select courses, schools, experiences that are useful for pursuing career strategy.