Birriciclo Plurale is a start-up micro-brewery founded in Milan, by a brilliant entrepreneur who lived for a while in the United States, where he learned how to brew delicious ales.
In italian Plurale means plural as the several types of beers produced, and contains the “ale” suffix, so they hired us to conceive a strong logo for this concept. We designed an infinity symbol which turns into a “P” letter with a painting brush style to highlight the artisanal factor. This logo in white ink on a dark clean bottle with a colorful cap turned into a successful packaging for the product.
