Packaging: the Art of Conquering the Shelf
In a sea of products, how do you make yours stand out? Packaging is the key. This article will tell you all about: The first impression is crucial You only have a few seconds to capture the client’s attention: your packaging must be a true ambassador of your brand. Colors, shapes, materials, and graphics must […]
How the Branding Process Works
Some time ago, the idea of branding was that of giving a company or corporation a specific image or design to be used in the advertising of the service provided. Overall it was mainly viewed only as a logo. But, is it limited only to this? Table of Content: What’s Branding? First Step to Develop […]
Why Is Vignelli’s Subway Map Design Valuable For New York City?
Everyone knows that New York City is a constantly active hub. The 24-hour running subway is one of the factors that entitle it to this fame. It’s one of the oldest, busiest and most complicated subway systems in the world. To serve commuters well, information design comes in helping New Yorkers and tourists navigate in […]
Brazil, Visit and Love Us. A controversial new logo
Embratur, the official Brazilian Tourism Institute, just presented a new revamped logo, that immediately generated polemics in the local media and on the internet due to the tagline Visit and love us, considered ambiguous by many. It conveys an indirect message to sex tourism that upset Brazilians as much as the cliches around carnival and […]
Skyscanner’s new brand identity as an interpretation of sustainable travel
“A new look and a bolder outlook”, this is how Skyscanner, the airfares aggregator and one of the leader of the digital travel industry introduces their radical change of identity. Here the introduction from the about page created on purpose: Leading the global transformation to modern and sustainable travelYou might have noticed that things look […]
I Love NY. The most recognizable logo in the travel space
Did you know that the logo designed “pro bono” by Milton Glaser in 1977 for a tourist-friendly campaign promoting New York City, when the city was going through hard times, it still generates more than $30 million a year in official merchandise such as mugs and t-shirts? This is probably one of the most recognizable […]
10 Great Airline Logos of All Times
The aviation industry is highly competitive. To have a strong connection with your target audience, logo design is an important part to consciously or subconsciously influence your audience. Here are some thoughts that we think might help you. The Top 10 Airline Logo Design During these unprecedented times many industries are suffering and facing challenges. […]