Tiplr is a global travel platform and aims to be the ultimate tool that serves as a community of smart travelers who can easily create, share, and collect authentic travel tips from each other. We designed the brand identity, illustration and UX/UI for the brand.
The air balloon iconifies the international and ubiquitous travel experience. Colors were carefully picked out to match the spirit of our target group, daring but exuberant travelers around the globe. In contrast to the colorful logo, the interface is simple and clear so that users can focus on the images. The swipe motion also ensures the focus on one tip at a time.