Project Description

Chocolate Packaging

Strega Alberti Sweets

Strega Alberti is a chocolate company founded in 1860 that also specializes in liquors and sweets. They hoped for a modern, simplistic packaging design that would be in line with their brand identity.

Strega asked Creativa to take on the task of redesigning some of their packaging concepts. We came up with a triangular pattern with a combination of three basic colors. Respecting the heritage of the brand, we aimed to preserve some extent of a connection between old and new packaging by mirroring a few of the colors from previous designs.

Delighted by the results our design brought the company, Strega entrusted us with their future packaging design projects.