{"id":3265,"date":"2021-05-10T15:23:53","date_gmt":"2021-05-10T15:23:53","guid":{"rendered":"https:\/\/creativa.cc\/i-love-ny-il-logo-piu-riconoscibile-nellambito-di-viaggio\/"},"modified":"2021-06-09T05:39:36","modified_gmt":"2021-06-09T05:39:36","slug":"i-love-ny-il-logo-piu-riconoscibile-nellambito-di-viaggio","status":"publish","type":"post","link":"https:\/\/creativa.cc\/it\/i-love-ny-il-logo-piu-riconoscibile-nellambito-di-viaggio\/","title":{"rendered":"I Love NY. Il logo pi\u00f9 riconoscibile nell&#8217;ambito di viaggio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sapevi che il logo disegnato &#8220;pro bono&#8221; da Milton Glaser nel 1977 per una campagna turistica che promuoveva New York City, quando la citt\u00e0 stava attraversando tempi difficili, genera ancora pi\u00f9 di 30 milioni di dollari all&#8217;anno in prodotti ufficiali come tazze e magliette? Questo \u00e8 probabilmente uno dei loghi pi\u00f9 riconoscibili della storia del design e la sua semplicit\u00e0 ha giocato un ruolo importante nella diffusione di questo logotipo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"data:image\/png;base64,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\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Oggi, dopo pi\u00f9 di 40 anni, il logo viene utilizzato dallo Stato di New York per le proprie campagne promozionali offline e online, come <a rel=\"noreferrer noopener\" aria-label=\"ILoveNY.com (opens in a new tab)\" href=\"https:\/\/www.iloveny.com\/\" target=\"_blank\">ILoveNY.com<\/a> <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"869\" src=\"https:\/\/creativa.cc\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-09-at-11.51.54-AM-1024x869.png\" alt=\"I Love NY\" class=\"wp-image-1810\" srcset=\"https:\/\/creativa.cc\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-09-at-11.51.54-AM-1024x869.png 1024w, https:\/\/creativa.cc\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-09-at-11.51.54-AM-300x255.png 300w, https:\/\/creativa.cc\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-09-at-11.51.54-AM-768x652.png 768w, https:\/\/creativa.cc\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-09-at-11.51.54-AM.png 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puoi leggere di pi\u00f9 sulla storia del logo &#8220;I love New York&#8221; e del designer Milton Glaser, che all&#8217;epoca della campagna di branding di New York aveva gi\u00e0 disegnato il ritratto di Bob Dylan incluso nell&#8217;album Greatest Hits del cantante.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/si.wsj.net\/public\/resources\/images\/BN-XW114_GLASER_FR_20180314152731.jpg\" alt=\"Milton Glaser\"\/><figcaption>Milton Glaser<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sapevi che il logo disegnato &#8220;pro bono&#8221; da Milton Glaser nel 1977 per una campagna turistica che promuoveva New York City, quando la citt\u00e0 stava attraversando tempi difficili, genera ancora pi\u00f9 di 30 milioni di dollari all&#8217;anno in prodotti ufficiali come tazze e magliette? Questo \u00e8 probabilmente uno dei loghi pi\u00f9 riconoscibili della storia del [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[122,129,128],"class_list":["post-3265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-it","tag-logo-it","tag-milton-glaser-it","tag-new-york-it"],"_links":{"self":[{"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/posts\/3265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/comments?post=3265"}],"version-history":[{"count":5,"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/posts\/3265\/revisions"}],"predecessor-version":[{"id":3779,"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/posts\/3265\/revisions\/3779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/media\/3267"}],"wp:attachment":[{"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/media?parent=3265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/categories?post=3265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativa.cc\/it\/wp-json\/wp\/v2\/tags?post=3265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}