Packaging Case Study
GEOMETRIC PATTERN FOR ITALIAN SWEETS
Founded in 1860, Strega Alberti specializes in torrone, chocolate, baked goods, as well as liquor in its mother land of Benevento, Italy. As one of the oldest liquor companies in Italy, Strega Alberti flaunts its inheritance of tradition and quality. With its 150 years of professional history, the company has found the need for a fresh design concept that could be consistently applied to any of their products. They wanted the design to be modern but still in line with their brand identity.
After researching an array of modern packaging, we compared them with that of Strega Alberti. Strega Alberti wanted to keep the configuration of the package as it was, limiting the scope of design we could experiment with. We came up with a simple triangle pattern that was applicable with any platform and shapes of packaging. Colors of each package were carefully chosen from either the previous packages or by the colors associated with the ingredients and cultural background of the products.
Immensely satisfied with our approach, Strega also applied our design concept onto their retail stores.