BRANDING

Make your brand solid with a nice sleek Logo, concrete Corporate Identity, comprehensive Brand Manual, exclusive Promotions, and state-of-the-art Brand Applications.

Logo

Corporate Identity

Brand Manual

Promotion

Brand Application

Branding Case Study

UFFIZI HOME. CRAFTED IN ITALY, MADE IN THE USA

Briefing

Uffizi Home is a furniture company from Florence, Italy, with a base in the USA. Producing exquisite Florence styled furniture with rustic finishings, Uffizi Home hoped to break into the U.S. market while keeping the Italian look and feel to demonstrate the authenticity of their products. They reached out to Creativa for their brand identity and an e-commerce site.

Solution

With our multinational designers working in the cosmopolitan city of New York, we were easily able to understand the cultural background of our client. We came up with a concept that satiated the fastidious taste of the U.S. market while still retaining the spirit of Florence. Throughout our extensive research on Florence and its beautiful architecture, we came across the Uffizi Art Museum which has become our main source of inspiration for Uffizi’s logo. We combined ‘U’ and ‘H’ and arranged the letters so that the logo icon could be repeated like a pattern.

Our clients were immensely satisfied with our design, which they believed to be a perfect representation of their identity. They also loved how it could be applied on any type of platform.

We take into consideration our client’s cultural background and their need to make a brand identity speak for itself.

Portfolio Page

WE LOVE TO CAST LOGO

This is a collection of our favorite ones designed at Creativa in the past decade.

BRAND MANUAL

We conclude our projects by providing our clients with a brand manual. Along with a PDF file of the brand manual, our clients will also be given:

  1. Font package
  2. Logo in vector and bitmap
  3. Logo in various condition; grayscale, black and white, full colors, and minimal colors

What is a brand manual for?

A brand manual is a technical guidance on how to effectively use their brand identity. It helps other designers involved in the brand’s projects to understand how the logo and other graphic elements should be placed in various platforms. The manual also includes: logo placement, logo variations, colors guide for print and web, the do’s and dont’s, image use, and typeface specification.

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