Uffizi Home is a furniture company from Florence, Italy, based in the U.S. With pastel colors and rustic finishings, Uffizi’s furnitures are very much the representation of the aesthetics of Florence. Elaborately handcrafted frames from Italy are sent to the U.S, where then the slip seats are finished with local fabric.
Creativa helped Uffizi Home define their brand identity and build an e-commerce website. Inspired by the architecture of Gallery Uffizi, a museum in Florence, we used olive green and maroon as the corporate colors. The icon resembles patterns on the museum building. We took into consideration that the logo should represent the city of Florence and also the type of furniture they craft.